Market Researchers, Your Job Is Changing. Are You Ready? For decades, market research has followed the same playbook: long surveys, endless focus groups, painstaking manual data analysis. Researchers spent days—sometimes weeks—cleaning data, coding open-ended responses, and building reports from scratch. These were the skills that defined a good market researcher: meticulous attention to detail, patience,...
️Introduction – Marketers, You’ve Been Lied To For years, marketers have been fed the same narrative: social media is the most powerful tool for shaping consumer behavior. It’s been sold as a magic formula—engage, influence, convert. With precise targeting, real-time analytics, and influencer partnerships, brands were promised unparalleled control over consumer decisions. But here’s the...
Introduction: Market Researchers, Are You Ready for the AI Takeover? For decades, market research has relied on traditional methods—surveys, focus groups, and structured interviews—to decode consumer behavior. But let’s be honest: these methods are too slow, too expensive, and often too detached from reality. Consumers don’t always say what they mean, and by the time...
Introduction: Is Traditional Segmentation Still Relevant in AI Marketing? For decades, marketing segmentation was the foundation of all marketing strategies. Businesses grouped consumers into segments based on demographics, income, or behavior to create targeted campaigns. But today, in the world of AI marketing, this approach feels outdated. Thanks to digital marketing automation and AI-driven customer...
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