{"id":7353,"date":"2026-06-07T22:50:34","date_gmt":"2026-06-07T22:50:34","guid":{"rendered":"https:\/\/h-in-q.com\/free-tools\/"},"modified":"2026-08-20T03:55:14","modified_gmt":"2026-08-20T03:55:14","slug":"free-tools","status":"publish","type":"page","link":"https:\/\/h-in-q.com\/fr\/free-tools\/","title":{"rendered":"Free Market Research Tools"},"content":{"rendered":"<style> .ft-wrap{font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;color:#1A2038;line-height:1.6} .ft-wrap *{box-sizing:border-box} .ft-hero{background:#fff;padding:64px 40px 48px;text-align:center;border-bottom:1px solid #EEF0F4} .ft-label{display:inline-block;font-size:10.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#1d75bc;background:#E6F1FB;border:1px solid #85B7EB;border-radius:100px;padding:5px 16px;margin-bottom:20px} .ft-hero h1{font-size:2.5rem;font-weight:700;color:#1A2038;max-width:680px;margin:0 auto 16px;line-height:1.2} .ft-hero h1 span{color:#1d75bc} 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.ft-empty{grid-column:1\/-1;text-align:center;padding:60px 20px;color:#7B8494;display:none} .ft-cta{background:linear-gradient(135deg,#1d75bc 0%,#1A2038 100%);padding:56px 40px;text-align:center;border-radius:16px;margin-top:56px} .ft-cta h2{font-size:1.75rem;font-weight:700;color:#fff;margin-bottom:12px} .ft-cta-p{color:rgba(255,255,255,.8);font-size:1rem;max-width:500px;margin:0 auto 28px} .ft-cta-btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap} .ft-btn-p{background:#fd8e22;color:#fff;padding:13px 30px;border-radius:10px;font-size:14px;font-weight:700;text-decoration:none} .ft-btn-o{background:transparent;color:#ffffff !important;padding:12px 30px;border-radius:10px;font-size:14px;font-weight:600;text-decoration:none;border:2px solid rgba(255,255,255,.5)} @media(max-width:900px){.ft-grid{grid-template-columns:repeat(2,1fr)}} @media(max-width:600px){.ft-grid{grid-template-columns:1fr}.ft-hero h1{font-size:1.9rem}.ft-main{padding:32px 20px 60px}.ft-filter{padding:14px 20px}} <\/style>\n<div class=\"ft-wrap\">\n<div class=\"ft-hero\">\n<p><span class=\"ft-label\">100% Free<\/span><\/p>\n<h1>Free Market Research Tools<\/h1>\n<p class=\"ft-hero-p\">A growing collection of free tools, calculators and templates built by H-in-Q to help you design better studies, analyse data and make smarter research decisions.<\/p>\n<div class=\"ft-stats\">\n<div>\n<div id=\"ft-total\" class=\"ft-stat-num\">1<\/div>\n<div class=\"ft-stat-label\">Tools available<\/div>\n<\/div>\n<div>\n<div class=\"ft-stat-num\">5<\/div>\n<div class=\"ft-stat-label\">Categories<\/div>\n<\/div>\n<div>\n<div class=\"ft-stat-num\">100%<\/div>\n<div class=\"ft-stat-label\">Free to use<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ft-filter\">\n<div class=\"ft-filter-inner\">\n<p><input id=\"ft-search\" class=\"ft-search\" type=\"text\" placeholder=\"Search tools...\" \/><\/p>\n<div class=\"ft-pills\"><span class=\"ft-pill active\" data-cat=\"all\">All tools<\/span> <span class=\"ft-pill\" data-cat=\"Calculator\">Calculators<\/span> <span class=\"ft-pill\" data-cat=\"Survey\">Survey<\/span> <span class=\"ft-pill\" data-cat=\"Analysis\">Analyse<\/span> <span class=\"ft-pill\" data-cat=\"Template\">Templates<\/span> <span class=\"ft-pill\" data-cat=\"Competitive\">Concurrence<\/span><\/div>\n<p><span id=\"ft-count\" class=\"ft-count\">Showing 1 tool<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"ft-main\">\n<div id=\"ft-grid\" class=\"ft-grid\">\n<div class=\"ft-card ft-live\" data-cat=\"Calculator\" data-name=\"sample size calculator margin of error confidence level response rate statistics market research\">\n<p><span class=\"ft-badge ft-badge-b\">Calculator<\/span><\/p>\n<div class=\"ft-icon ft-icon-b\" style=\"color: #1d75bc;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><path d=\"M3 3v18h18\"\/><path d=\"M18 17V9\"\/><path d=\"M13 17V5\"\/><path d=\"M8 17v-3\"\/><\/svg><\/div>\n<div class=\"ft-title\">Sample Size Calculator<\/div>\n<p class=\"ft-desc\">Instantly calculate the minimum number of respondents for statistically reliable market research \u2014 based on your margin of error, confidence level, and response rate.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Sample Size<\/span><span class=\"ft-tag\">Margin of Error<\/span><span class=\"ft-tag\">Confidence Level<\/span><span class=\"ft-tag\">Statistics<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/market-research-calculator\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card ft-live\" data-cat=\"Calculator\" data-name=\"market research ratio calculator TAM SAM SOM CAGR market share competitive analysis financial ratios\">\n<p><span class=\"ft-badge ft-badge-o\">Calculator<\/span><\/p>\n<div class=\"ft-icon ft-icon-o\" style=\"color: #b35f00;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><path d=\"M21.21 15.89A10 10 0 1 1 8 2.83\"\/><path d=\"M22 12A10 10 0 0 0 12 2v10z\"\/><\/svg><\/div>\n<div class=\"ft-title\">Calculateur de ratio de recherche de march\u00e9<\/div>\n<p class=\"ft-desc\">Calculate the key ratios behind any market research project \u2014 TAM\/SAM\/SOM, CAGR, market share, competitive positioning and financial ratios. All in one free tool.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">TAM\/SAM\/SOM<\/span><span class=\"ft-tag\">CAGR<\/span><span class=\"ft-tag\">Market share<\/span><span class=\"ft-tag\">Calculator<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/calculatrice-de-ratio-de-recherche-de-marche\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card\" data-cat=\"Calculator\" data-name=\"NPS net promoter score calculator brand\">\n<p><span class=\"ft-badge ft-badge-o\">Calculator<\/span><\/p>\n<div class=\"ft-icon ft-icon-o\" style=\"color: #b35f00;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 14s1.5 2 4 2 4-2 4-2\"\/><line x1=\"9\" x2=\"9.01\" y1=\"9\" y2=\"9\"\/><line x1=\"15\" x2=\"15.01\" y1=\"9\" y2=\"9\"\/><\/svg><\/div>\n<div class=\"ft-title\">NPS Calculator<\/div>\n<p class=\"ft-desc\">Calculate your Net Promoter Score instantly. Enter your promoter, passive and detractor counts and benchmark against industry averages.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">NPS<\/span><span class=\"ft-tag\">Brand<\/span><span class=\"ft-tag\">Calculator<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/nps-calculator\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card ft-live\" data-cat=\"Calculator\" data-name=\"quota simulator sample structure calculator market research quotas cross tabulation\">\n<p><span class=\"ft-badge ft-badge-o\">Calculator<\/span><\/p>\n<div class=\"ft-icon ft-icon-o\" style=\"color: #b35f00;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><rect width=\"7\" height=\"7\" x=\"3\" y=\"3\" rx=\"1\"\/><rect width=\"7\" height=\"7\" x=\"14\" y=\"3\" rx=\"1\"\/><rect width=\"7\" height=\"7\" x=\"14\" y=\"14\" rx=\"1\"\/><rect width=\"7\" height=\"7\" x=\"3\" y=\"14\" rx=\"1\"\/><\/svg><\/div>\n<div class=\"ft-title\">Quota Simulator<\/div>\n<p class=\"ft-desc\">Design your sample structure and simulate cross-quotas. See interview counts, weights and margins of error for each scenario instantly.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Quotas<\/span><span class=\"ft-tag\">Sample size<\/span><span class=\"ft-tag\">Calculator<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/sample-quota-simulator\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card ft-live\" data-cat=\"Template\" data-name=\"focus group discussion guide qualitative research template\">\n<p><span class=\"ft-badge ft-badge-b\">Template<\/span><\/p>\n<div class=\"ft-icon ft-icon-b\" style=\"color: #1d75bc;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><path d=\"M7.9 20A9 9 0 1 0 4 16.1L2 22Z\"\/><\/svg><\/div>\n<div class=\"ft-title\">Focus Group Discussion Guide<\/div>\n<p class=\"ft-desc\">A structured discussion guide template for qualitative focus groups. Includes icebreakers, core probing questions and closing exercises.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Template<\/span><span class=\"ft-tag\">Qualitative<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/createur-de-guides-de-discussion\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card ft-disabled\" data-cat=\"Survey\" data-name=\"survey template questionnaire builder market research\">\n<p><span class=\"ft-badge ft-badge-b\">Survey<\/span><\/p>\n<div class=\"ft-icon ft-icon-b\" style=\"color: #1d75bc;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><rect width=\"8\" height=\"4\" x=\"8\" y=\"2\" rx=\"1\"\/><path d=\"M16 4h2a2 2 0 0 1 2 2v14a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h2\"\/><path d=\"M12 11h4\"\/><path d=\"M12 16h4\"\/><path d=\"M8 11h.01\"\/><path d=\"M8 16h.01\"\/><\/svg><\/div>\n<div class=\"ft-title\">Survey Template Builder<\/div>\n<p class=\"ft-desc\">Ready-to-use survey templates for brand tracking, customer satisfaction and concept testing. Fully editable and free to download.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Templates<\/span><span class=\"ft-tag\">Survey<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-soon\">Coming soon<\/span><\/div>\n<\/div>\n<div class=\"ft-card ft-live\" data-cat=\"Analysis\" data-name=\"cross tabulation data analysis market research tool\">\n<p><span class=\"ft-badge ft-badge-b\">Analyse<\/span><\/p>\n<div class=\"ft-icon ft-icon-b\" style=\"color: #1d75bc;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><rect width=\"18\" height=\"18\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M9 3v18\"\/><path d=\"M15 3v18\"\/><\/svg><\/div>\n<div class=\"ft-title\">Cross-Tab Generator<\/div>\n<p class=\"ft-desc\">Upload your survey data and instantly generate cross-tabulation tables by demographic segment. Age, gender, region and custom variables.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Data analysis<\/span><span class=\"ft-tag\">Cross-tab<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/crosstab-builder\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div class=\"ft-card ft-live\" data-cat=\"Competitive\" data-name=\"competitive matrix builder swot comparison tool\">\n<p><span class=\"ft-badge ft-badge-b\">Concurrence<\/span><\/p>\n<div class=\"ft-icon ft-icon-b\" style=\"color: #1d75bc;\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/div>\n<div class=\"ft-title\">Competitive Matrix Builder<\/div>\n<p class=\"ft-desc\">Compare your product against 3-5 competitors on the criteria that matter, spot your differentiators and gaps, and get a guided SWOT \u2014 all without sending your data anywhere.<\/p>\n<div class=\"ft-tags\"><span class=\"ft-tag\">Competitive analysis<\/span><span class=\"ft-tag\">SWOT<\/span><\/div>\n<div class=\"ft-footer\"><span class=\"ft-free\">Free<\/span><a class=\"ft-cta-lnk\" href=\"https:\/\/h-in-q.com\/fr\/competitive-matrix-builder-free-market-research-tool-h-in-q\/\">Open tool \u2192<\/a><\/div>\n<\/div>\n<div id=\"ft-empty\" class=\"ft-empty\">No tools found. Try a different search or category.<\/div>\n<\/div>\n<div class=\"ft-cta\">\n<h2>Need More Than Free Tools?<\/h2>\n<p class=\"ft-cta-p\">H-in-Q designs fully custom market research programmes combining AI-powered tools with expert analysis to answer your exact business questions.<\/p>\n<div class=\"ft-cta-btns\"><a class=\"ft-btn-p\" href=\"https:\/\/h-in-q.com\/fr\/contact\/\">Request a Consultation<\/a> <a class=\"ft-btn-o\" style=\"color: #ffffff !important;\" href=\"https:\/\/h-in-q.com\/fr\/etudes-de-marche\/\">Explore Our Solutions<\/a><\/div>\n<\/div>\n<\/div>\n<p><script> var ftCat='all'; function ftSetCat(el){document.querySelectorAll('.ft-pill').forEach(function(p){p.classList.remove('active')});el.classList.add('active');ftCat=el.dataset.cat;ftFilter();} function ftFilter(){var q=document.getElementById('ft-search').value.toLowerCase().trim();var cards=document.querySelectorAll('#ft-grid .ft-card');var live=0;cards.forEach(function(c){var catOk=ftCat==='all'||c.dataset.cat===ftCat;var nameOk=!q||c.dataset.name.includes(q)||c.querySelector('.ft-title').textContent.toLowerCase().includes(q);var show=catOk&&nameOk;c.style.display=show?'flex':'none';if(show&&!c.classList.contains('ft-disabled'))live++;});document.getElementById('ft-count').textContent='Showing '+live+' tool'+(live!==1?'s':'');var any=Array.from(document.querySelectorAll('#ft-grid .ft-card')).some(function(c){return c.style.display!=='none'});document.getElementById('ft-empty').style.display=any?'none':'block';} var live=document.querySelectorAll('#ft-grid .ft-card:not(.ft-disabled)').length;document.getElementById('ft-total').textContent=live; <\/script><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>100% Free Free Market Research Tools A growing collection of free tools, calculators and templates built by H-in-Q to help you design better studies, analyse data and make smarter research decisions. 1 Tools available 5 Categories 100% Free to use All tools Calculators Survey Analysis Templates Competitive Showing 1 tool Calculator Sample Size Calculator Instantly&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7353","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/pages\/7353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/comments?post=7353"}],"version-history":[{"count":28,"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/pages\/7353\/revisions"}],"predecessor-version":[{"id":7617,"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/pages\/7353\/revisions\/7617"}],"wp:attachment":[{"href":"https:\/\/h-in-q.com\/fr\/wp-json\/wp\/v2\/media?parent=7353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}