Discussion Guide Builder

1Study design

The format shapes the guide’s structure — pacing, group dynamics, and level of guidance.

Method

Mode of administration

2Target audience

Describe each distinct target profile once — not one box per research unit. E.g. 10 interviews split across 2 profiles (men / women) means 2 boxes, each with its share of units.

How many distinct target profiles?

Must be between 1 and your number of research units.

Topic sensitivity

Expected familiarity with the topic

3Research objectives

2-3 priority objectives — beyond that, the guide risks turning into a disguised survey.

Primary objective Secondary objective (optional) Tertiary objective (optional)

4Content to cover AI-suggested

Based on everything you filled in, our AI model suggests the most relevant themes for this study. Edit any of them, remove the ones you don’t need, or add your own — one theme per line.

Stimulus to test (concept, prototype, ad…) — optional