100% Free
Free Market Research Tools
A growing collection of free tools, calculators and templates built by H-in-Q to help you design better studies, analyse data and make smarter research decisions.
Showing 1 tool
Calculator
Instantly calculate the minimum number of respondents for statistically reliable market research — based on your margin of error, confidence level, and response rate.
Calculator
Calculate the key ratios behind any market research project — TAM/SAM/SOM, CAGR, market share, competitive positioning and financial ratios. All in one free tool.
Calculator
Calculate your Net Promoter Score instantly. Enter your promoter, passive and detractor counts and benchmark against industry averages.
Calculator
Design your sample structure and simulate cross-quotas. See interview counts, weights and margins of error for each scenario instantly.
Template
A structured discussion guide template for qualitative focus groups. Includes icebreakers, core probing questions and closing exercises.
Survey
Ready-to-use survey templates for brand tracking, customer satisfaction and concept testing. Fully editable and free to download.
Analysis
Upload your survey data and instantly generate cross-tabulation tables by demographic segment. Age, gender, region and custom variables.
Competitive
Compare your product against 3-5 competitors on the criteria that matter, spot your differentiators and gaps, and get a guided SWOT — all without sending your data anywhere.
Need More Than Free Tools?
H-in-Q designs fully custom market research programmes combining AI-powered tools with expert analysis to answer your exact business questions.
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