H-in-Q BlogYour Guide to Market Research and Data Marketing

Stop Asking, Start Listening: The Shift in Market Research Traditional market research is failing. Surveys have low response rates, focus groups are artificial, and consumer opinions shift faster than outdated research methods can track. Social listening has changed the game, allowing brands to tap into real conversations, in real time, without relying on slow, outdated...

The Myth of Mass Appeal in B2B: Why General Strategies Fail  B2B marketing isn’t about going viral, grabbing attention, or appealing to the masses. Unlike B2C brands, which thrive on brand physical and mental availability and emotional triggers, B2B success is built on specialization, credibility, and solving highly specific problems. Yet, too many companies borrow...

Market Research is Broken: Why E-Commerce Brands Are Flying Blind  E-commerce brands love to talk about data-driven decision-making, yet most are using outdated, slow-moving research methods that don’t reflect how fast their market is changing. They conduct surveys, analyze last year’s trends, and rely on industry reports—but by the time these insights are compiled, consumer...

Market Researchers, Your Job Is Changing. Are You Ready? For decades, market research has followed the same playbook: long surveys, endless focus groups, painstaking manual data analysis. Researchers spent days—sometimes weeks—cleaning data, coding open-ended responses, and building reports from scratch. These were the skills that defined a good market researcher: meticulous attention to detail, patience,...

Introduction: Market Researchers, Are You Ready for the AI Takeover? For decades, market research has relied on traditional methods—surveys, focus groups, and structured interviews—to decode consumer behavior. But let’s be honest: these methods are too slow, too expensive, and often too detached from reality. Consumers don’t always say what they mean, and by the time...