H-in-Q BlogYour Guide to Market Research and Data Marketing

Introduction – Marketers, You’ve Been Lied To For years, marketers have been fed the same narrative: social media is the most powerful tool for shaping consumer behavior. It’s been sold as a magic formula—engage, influence, convert. With precise targeting, real-time analytics, and influencer partnerships, brands were promised unparalleled control over consumer decisions. But here’s the...

Big Names Are Overrated. Influence Is Going Micro. The influencer marketing landscape is changing fast. For years, brands poured their budgets into mega-influencers and celebrities, chasing reach and visibility. But now, a different force is driving results: nano and micro-influencers. These “small” creators, with audiences from 1,000 to 100,000 followers, are proving that impact matters...

Introduction – Generational Labels Are Getting Out of Hand Enough is enough. The obsession with dividing society into neatly labeled generations—Gen Z, Millennials (Gen Y), Gen X, Boomers—has gone too far. Marketers, social scientists, and media outlets can’t seem to resist the urge to pigeonhole entire age groups, as if everyone born within a two-decade...