Blog de H-in-QTu guía para la investigación de mercado y el marketing de datos

Las empresas con la puntuación Net Promoter más alta en su sector crecen a un ritmo más del doble que sus competidores, sin embargo, la mayoría de las empresas calculan el NPS una sola vez, miran el número y nunca actúan en función de lo que los segmentos subyacentes realmente les dicen. El NPS es una métrica basada en una única pregunta, pero el propio puntaje solo representa la mitad de la...

El 70% de las negativas de VC citan “la falta de claridad sobre el tamaño del mercado” en la primera fase de análisis, no porque el mercado sea realmente demasiado pequeño, sino porque el fundador presentó un único número de miles de millones de dólares sin apoyo matemático alguno. TAM, SAM y SOM son las tres métricas que solucionan esto: sirven para determinar si una afirmación vaga sobre el tamaño del mercado...

Introducción Una encuesta de 50 clientes y otra de 500 pueden arrojar resultados de confianza muy diferentes respecto a la misma conclusión, y la mayoría de los fundadores hacen su suposición sobre el número en lugar de calcularlo. El tamaño de la muestra determina si los resultados de tu investigación de mercado reflejan la realidad o simplemente los 30 participantes más vociferantes que respondieron a tu correo electrónico. Si lo haces mal...

market research case study Editor’s note: This is an illustrative, hypothetical scenario built to demonstrate how H-in-Q’s free Sample Size Calculator and Market Research Ratio Calculator are typically used — it is not a real client engagement, and the company name, numbers, and quotes below are fictional composites, not a verified customer result. Direct Answer...

Introduction B2B focus group research has always been harder than B2C. Your participants are not consumers recruited from a panel; they are procurement directors, IT managers, CFOs, and department heads whose time is measured in calendar blocks, whose opinions are shaped by organizational politics, and who will not spend 90 minutes in a research facility...

⚡ What Is an AI Focus Group for Beginners? An AI focus group is a market research method where artificial intelligence handles moderation, analysis, and synthesis — either with real participants or AI-generated personas. In 2026, a first-time researcher with no prior experience can run a complete AI focus group in 3 days for under...

What Are AI-Powered Focus Groups? An AI-powered focus group is a market research method where artificial intelligence handles moderation, analysis, or participant simulation — either facilitating real-participant discussions or generating synthetic personas to predict consumer responses. AI-powered focus groups cost 60–80% less than traditional sessions, deliver findings in 24–48 hours, and eliminate the four structural...

This is the article most AI focus group guides skip. The concept explainers cover what AI focus groups are. The comparison articles cover how they stack up against traditional methods. But the questions US marketing and research teams actually have; the specific, practical, sometimes uncomfortable ones tend to go unanswered. This FAQ covers 20 of...

Editor’s Note: While this case study is a hypothetical scenario based on composite industry data, it illustrates how AI-driven methodologies drastically optimize costs and timelines in market research. The research director at a mid-size US personal care CPG brand had a problem that most marketing teams recognize immediately: a product launch in 14 weeks, three...

Introduction Sixty years of focus group research in 2026 methodology changed less between 1960 and 2020 than it has changed in the last three years. Generative AI simulation tools are on track to disrupt the $140 billion global market research industry in 2026, according to Harvard Business Review and the transformation is not happening at...