Market Research Ratio Calculator
TAM/SAM/SOM · CAGR · Market Share · Competitive Analysis · Financial Ratios
Market Sizing — TAM / SAM / SOM
Estimate the total, serviceable, and obtainable market for your product or service.
Total Addressable Market (TAM)
TAM = Total Customers × Avg Revenue per Customer
TAM
—
TAM = theoretical max revenue if you captured 100% of the market.
Serviceable Addressable Market (SAM)
SAM = TAM × % You Can Realistically Serve
SAM
—
SAM = portion of TAM aligned with your model, geography, and profile.
Serviceable Obtainable Market (SOM)
SOM = SAM × Realistic Market Share %
SOM
—
SOM = your realistic revenue target. Investors focus heavily on this.
Market Penetration Rate
Penetration = (Your Customers / Total Market) × 100
Penetration Rate
—
Below 5% = early stage · 5–20% = growth · Above 20% = mature.
Growth Rate Analysis
Calculate CAGR, YoY growth, and projected market size at a future date.
CAGR — Compound Annual Growth Rate
CAGR = (End / Start)^(1/Years) − 1
CAGR
—
Above 20% = high-growth · Below 5% = mature/stable.
Year-over-Year (YoY) Growth
YoY = ((Current − Prior) / Prior) × 100
YoY Growth
—
Use YoY for short-term tracking; CAGR for multi-year trends.
Market Size Projection
Future Value = Present × (1 + Growth Rate)^Years
Market Share Analysis
Measure competitive position, relative share, and share of voice.
% Market Share
Market Share = (Your Revenue / Total Market) × 100
Market Share
—
Relative Market Share (BCG)
Relative Share = Your Share / Largest Competitor Share
Relative Market Share
—
Share of Voice (SOV)
SOV = (Your Mentions / Total Market Mentions) × 100
Share of Voice
—
Share of Wallet
SoW = (Spend with You / Total Category Spend) × 100
Share of Wallet
—
Competitive Analysis Ratios
Measure market concentration and competitive intensity.
Herfindahl-Hirschman Index (HHI)
HHI = Σ (Market Share of each firm)²
Enter market share (%) of up to 8 competitors.
HHI Score
—
Concentration Ratio (CR4/CR8)
CR4 = Sum of top 4 firms market shares
Enter market shares of the top 8 players.
CR4 / CR8
—
Price Elasticity of Demand
PED = % Change in Quantity / % Change in Price
Price Elasticity
—
Financial Market Ratios
Key ratios used by analysts to value and benchmark companies within a market.
P/E Ratio
P/E = Market Price per Share / EPS
P/E Ratio
—
P/S Ratio
P/S = Market Cap / Annual Revenue
P/S Ratio
—
LTV / CAC Ratio
LTV/CAC = Customer Lifetime Value / Acquisition Cost
LTV/CAC
—
ROI
ROI = ((Net Profit − Cost) / Cost) × 100
ROI
—
Results Summary
All calculated values in one place. Fill in the calculators above to populate this table.
| Metric | Category | Value | Signal |
|---|---|---|---|
| Complete the calculators above — results appear here automatically. | |||
