AI is Killing Traditional Qualitative Research, and That’s a Good Thing Qualitative research has been stuck in the past for too long. Manual coding, subjective interpretations, and slow, labor-intensive processes have turned insights into a bottleneck instead of a competitive advantage. But that’s over. Generative AI is here, and it’s not just improving qualitative research—it’s...
Introduction – A Buzzword, But Not a Breakthrough Synthetic data is being hailed as a game-changer in market research—promising faster insights, greater privacy protection, and limitless simulations. But is it truly a revolution, or is it just another tool in the research toolkit? The reality is less glamorous: synthetic data has potential, but its impact...
The End of Empty Sustainability Promises Sustainability is no longer a marketing gimmick—it’s a business necessity. Consumers today see right through empty corporate promises, vague “green” messaging, and flashy eco-friendly campaigns that mean nothing. Investors, regulators, and customers are demanding more than just words—they want real action. The era of greenwashing and performative activism is...
Stop Asking, Start Listening: The Shift in Market Research Traditional market research is failing. Surveys have low response rates, focus groups are artificial, and consumer opinions shift faster than outdated research methods can track. Social listening has changed the game, allowing brands to tap into real conversations, in real time, without relying on slow, outdated...
The Myth of Mass Appeal in B2B: Why General Strategies Fail B2B marketing isn’t about going viral, grabbing attention, or appealing to the masses. Unlike B2C brands, which thrive on brand physical and mental availability and emotional triggers, B2B success is built on specialization, credibility, and solving highly specific problems. Yet, too many companies borrow...
Market Research is Broken: Why E-Commerce Brands Are Flying Blind E-commerce brands love to talk about data-driven decision-making, yet most are using outdated, slow-moving research methods that don’t reflect how fast their market is changing. They conduct surveys, analyze last year’s trends, and rely on industry reports—but by the time these insights are compiled, consumer...
Introduction – Brand Loyalty Is Dead. Brands Just Haven’t Accepted It Yet. For decades, brands have obsessed over loyalty—chasing repeat customers, building rewards programs, and convincing themselves that once a consumer commits, they’ll stick around forever. But here’s the truth: brand loyalty, as we know it, doesn’t exist. Consumers aren’t pledging allegiance to brands anymore;...
Market Researchers, Your Job Is Changing. Are You Ready? For decades, market research has followed the same playbook: long surveys, endless focus groups, painstaking manual data analysis. Researchers spent days—sometimes weeks—cleaning data, coding open-ended responses, and building reports from scratch. These were the skills that defined a good market researcher: meticulous attention to detail, patience,...
️Introduction – Marketers, You’ve Been Lied To For years, marketers have been fed the same narrative: social media is the most powerful tool for shaping consumer behavior. It’s been sold as a magic formula—engage, influence, convert. With precise targeting, real-time analytics, and influencer partnerships, brands were promised unparalleled control over consumer decisions. But here’s the...
Introduction: Market Researchers, Are You Ready for the AI Takeover? For decades, market research has relied on traditional methods—surveys, focus groups, and structured interviews—to decode consumer behavior. But let’s be honest: these methods are too slow, too expensive, and often too detached from reality. Consumers don’t always say what they mean, and by the time...
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