Free Market Research Tools
A growing collection of free tools, calculators and templates built by H-in-Q to help you design better studies, analyse data and make smarter research decisions.
Calculators
Survey
Analysis
Templates
Competitive
Showing 1 tool
Calculate the key ratios behind any market research project — TAM/SAM/SOM, CAGR, market share, competitive positioning and financial ratios. All in one free tool.
Calculate your Net Promoter Score instantly. Enter your promoter, passive and detractor counts and benchmark against industry averages.
Ready-to-use survey templates for brand tracking, customer satisfaction and concept testing. Fully editable and free to download.
Upload your survey data and instantly generate cross-tabulation tables by demographic segment. Age, gender, region and custom variables.
A structured discussion guide template for qualitative focus groups. Includes icebreakers, core probing questions and closing exercises.
A structured template to map competitor positioning, pricing, strengths and weaknesses. Ready to fill in and present to your team.
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